MAKING Digital Design :: Folio Website

Ice Cream (2009)

The song by Muscles entitled Ice Cream is a snapshot of behaviour in society today. The song deals with issues surrounding social expectations, awkwardness, silence, paranoia, fear, anxiety, hope, individuality, identity, happiness, and heroic deeds in a culture swamped with idealistic vision and overwhelmingly large populations.

This project sets out to answer the questions: how does ice cream save the day, and how did it save the day last time? The style has a bubblegum-gloss to it with shiny vector shapes and bright colours, but also has an uneasy undertone of repression.

  • Made with:
  • After Effects
  • Illustrator

Concept Art